The Big Marketing Tech (BMT) Lab is part of the Institute for Customer Insight at the University of St. Gallen. They identify and investigate technological developments to inspire organizations to interact with consumers in new ways.
Our inspiration was the binary code. We used a two-symbol system where the rectangle represents the 1, and the circle represents the 0.
This concept is very versatile. Geometric shapes can be extended into a series of different patterns, graphics, illustrations, posters, flyers, etc. These shapes can be easily recognizable as a part of BMT's brand.
